The new owners of a historic pub have shed some light on their vision for the pub once it reopens.
The William IV in Harrow Road, Kensal Rise, is set to reopen in November under the management of Loci Pubs, made up of brothers Ben and Ed Robson and their childhood friend Adam Gostyn.
Ahead of its reopening, the owners have said that The William will “enhance the pub’s beautiful original features” with contemporary elements and vintage finds.
In their plans for the interior, a mossy and dark green palate, natural stone and Carrara marble are warmed by ochre linen, claret leather, oak tables and rattan and glass pendants.
The main bar area is described as “spacious and welcoming” and there will also be large tables and banquette seating for large groups, along with cosy furniture in the corners for smaller groups.
Loci Pubs says that their executive chef, Scott, will cook up signature dishes that are favourites across the group.
This includes the hugely popular Sunday roast, their buttermilk fried chicken, chicken schnitzel with fried egg, and mussels with bacon, shallots, white wine and cream.
There will also be seasonal specials which will change weekly along with signature Loci cocktails such as clarified whiskey sour, maple old fashioned, and Tommy’s Margarita.
An outdoor garden will launch in the spring following an “extensive redesign”.
The Clarence room, built for events, will host 40 people for dinner and 80 people standing.
Just like the former William IV, there will be 15 bedrooms upstairs offering bed and breakfast accommodation, but this will not be available until early next year.
Ben Robson said: “We're excited to introduce The William, our newest addition in Kensal Rise.
"It's more than just a pub, it's a celebration of the vibrant Kensal Rise neighbourhood. At Loci Pubs, we believe in creating welcoming spaces where the local spirit thrives. Here's to community and connection at The William.”
The company already owns The Clifton NW8 in St John’s Wood, Hampstead’s The Duke of Hamilton and The Alliance in Mill Lane, West Hampstead.
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